2nd January 2019

Creating Definition

Acceleris and Limelight rebrand as ‘Definition’ to create major new name in national and international reputation management

Acceleris and Limelight, the multi award-winning PR and communications agencies, have unveiled the new name and brand that will take them forward as a unified force in national and international reputation management.

Definition – launched on 2nd January – creates a £2.6m turnover, 30-strong team of corporate communication and personal brand specialists with an international client base and offices in London, Harrogate and Dubai.

The agency’s highly experienced team includes former national and international print and broadcast journalists, as well as social media, employee and community engagement, video, content and crisis communications professionals working across a wide variety of sectors, including energy, maritime and transport, tech, business and professional services and health and wellness.

The combined agency boasts one of the country’s most respected reputation management offerings, having won over 60 awards both in the UK and internationally, including ‘Best Issues & Reputation Management Campaign’ at the prestigious European Communications Excellence Awards three times in the last five years, in Munich, Berlin and Stockholm.

Following Acceleris’ acquisition of Limelight last year, the combined business has experienced a strong period of growth and expansion, winning over 20 new UK and international accounts.

New clients include top accountancy firm, EY; global intellectual property rights specialist HGF; leading UK specialist construction services company Rhodar; maritime sector pensions provider Ensign; and the Association of Charitable Organisations – the UK umbrella body for over 100 charities supporting people in need.

In October, the company appointed Sandra Hobson from the corporate team at global agency, Golin, to spearhead its strategic growth into the London market.

Louise Vaughan, managing director of Definition, said today:

“Moving to a single brand was an integral part of our strategic plan and we are delighted to unveil it as we begin 2019, our first full year as an integrated agency. We believe it presents a single, strong and distinctive brand to the market, with shared values, common objectives and a portfolio of services that will drive new growth opportunities.

“In today’s 24/7, information-driven world, the ability to define, refine, promote and protect reputation for major corporate clients, senior executives and entrepreneurs is critical. Acceleris and Limelight can each demonstrate a strong record of achievement in this increasingly important aspect of communications and together, under this single brand, we have a market-shaping offer of real value to clients.”

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