Definition is an integrated legal PR agency that will help you grow your practice’s client base with powerful content, intelligent media relations, and strategic SEO. We help practices keep stakeholders informed via email marketing campaigns, build their reputations through partner profiling or generate new enquires through integrated inbound activity.
Unusually for a legal PR agency, we are able to combine our strong relationships with the media and deep sector expertise with market-leading digital skills to build integrated strategies that land with impact. Our team, which includes former national journalists, is more than comfortable handling some of the complex issues faced by law firms and their clients, and our experience covers all areas of commercial law PR, litigation, reputation management, profile building, personal brand and crisis management.
Keep reading to find out more about our legal PR services. Or if you are ready to get started, then contact our managing director, Louise, to discuss your brief.
From Brexit to M&A to climate change, the media has an enormous appetite for comment and opinion from legal experts. We help you craft a compelling story and amplify it in a way that benefits your business.
Managing reputational risk
As a legal PR agency we are adept at helping firms manage reputational risk and limit the damage of a reputation-impacting event. This requires a deep understanding of the issues affecting your business, combined with online and social media experience.
The best time to react to a crisis is before it’s happened. We work with law firms – and often with their clients directly – to help anticipate and prepare for potential crises and reputational risk scenarios, working with them to manage the message and protect their reputation as a crisis unfolds.
A core element of legal sector PR is building the profiles of practice partners. These people are experts in their fields and act as natural media spokespeople. We work with our law firm clients to train senior teams on how to feel comfortable in front of the camera, control the message and amplify their profile and brand.
We renewed our relationship with Definition in April 2020 to take on the role as our media relations agency. The UK had just gone into lockdown and we recognised the importance of maintaining and increasing our share of voice in key markets, at a time when there was a huge amount of ‘noise’. The Definition team has seamlessly integrated with our organisation. They have become a key part of our marketing and brand efforts, working hand-in-hand with our internal marketing team. The success they have achieved has been fantastic, providing us with opportunities to increase our brand reach that we would not have otherwise been able to resource.
Helen Stead, Head of Marketing Walker Morris
If you would like to speak to an award-winning legal PR agency about building your legal-sector business, then contact our managing director, Louise, to discuss your brief.