Why B2B social media?

In 2022, the global social media usage rate stood at 58 percent – that’s more than 4.5 billion people worldwide – and some of them are your prospects. Get your approach to social media right and you can make a great impression on them in a format they’re comfortable with. 

Our B2B social clients include

A different kind of B2B social media agency

As an experienced B2B social media agency, we start by defining your objectives and identifying your place in the market. We work with you to develop a comprehensive strategy and create a social media persona, tone of voice and content that will connect with your prospects. We manage the entire process – from content ideation and production to forward planning, posting, reviewing analytics and reacting – to guarantee authenticity and consistency.  

Our B2B social media services integrate closely with our larger B2B PR offering – including traditional media relations, search marketing, content, video and animation, and influencer marketing – or you can simply use it as a standalone service. Whether you need a one-off project, campaign or complete monthly management programme, you’ve come to the right place.  

Work with a leading B2B social media agency 

We are data driven

We don’t measure our success by how much material we churn out, we measure it based on the results that matter to you. Whereas many other B2B social media agencies hide behind vague metrics, we believe in quantifying our success: our strategies generate traffic, engage your audience, boost your mentions and deliver leads.  

The right platform for the task 

Each platform calls for a unique tone and type of content. We don’t just re-post the same content; we engage on the platforms that your prospects actually use and participate in the conversations that matter to them – and we’re constantly experimenting with the latest trends to stay ahead of the competition.  

Picking up wherever you are

Whether you’re already posting up a storm or have no social media presence whatsoever, we’re ready to jump in. As your B2B social media agency, we’ll work with you to understand your objectives and design a strategy to achieve them.  

Strategic business expertise

Every account we manage, whether it’s a one-off or long-term retainer, is overseen by a senior digital strategist with oodles of experience delivering B2B social media marketing campaigns. We have in-house B2B messaging expertise, so we know what works – and what doesn’t. 

Addressing the entire sales funnel  

We have designed social media marketing strategies for every point in the sales funnel. From generating leads to converting and retaining customers, we know how to use social media to positively impact your bottom line.  

Content that connects

They say we scroll through the equivalent of over 300 feet of social feeds every day, so it’s no surprise that getting a reader’s attention is tough. It’s also why we’re super proud of our squad of in-house creatives, from designers to animators, who create custom, thumb-stopping content.  

B2B social media services for your business

Social media is fundamental to achieving your marketing objectives, protecting your business’s reputation and reaching new customers. As a B2B social agency, our team is passionate about helping businesses find their niche and smash their goals using social media.

Succeeding on B2B social media isn’t quite as straightforward as earning likes for your holiday snaps. It requires a clear set of objectives, an in-depth plan, creative content, community engagement, data analysis and more. That’s a tall order for a business to manage – and that’s probably why so few truly shine on social media.

The answer? Working with a B2B social media agency, either to fill gaps in your in-house capacity – like consulting with us on strategy or having us lead your social media listening – or to hand over the keys and letting us manage your entire digital presence. We know that proving social media’s ROI is a tough task, but we’re up to it.

If you’re ready to get serious about social, contact us to discuss what we can do for you. Or keep reading for a full list of our B2B social media services.

B2B social media training

We offer bespoke social media training programmes for individuals (check out our The Brand You service) or teams, and we centre our efforts on meeting your specific business objectives – likes and shares are great, but only as a means to an end.

We’ll help you master Twitter, Facebook, LinkedIn and Instagram, whether you’re still getting set up, looking to maximise sales value, running a thought leadership campaign for your executive team, or doing just about anything else. We can deliver training online or in person, and every session includes custom materials and leave-behinds.

Campaign ideation and strategy development

What are you hoping to get out of your investment in B2B social media? We’ll help you answer that question by establishing ambitious, realistic short- or long-term goals and creating a roadmap so you can use organic or paid social to reach them. Businesses often approach us looking to grow their reach, increase engagement and generate more leads – but we can also help you define your goals and support you to success in the long term.

Content planning and creation

A strategy is all well and good, but you won’t be achieving your goals if you’ve got nothing to post. Business users are discerning, so MS Paint graphics and sloppy, surface-level copy will do damage to your brand. Conversely, cohesive, insightful and professional-looking content can work wonders for your reputation. We can help you create a comprehensive content plan and deliver everything from polished copywriting and newsletters to graphics, videos, gifs and more.

Social media listening

Keeping one ear on the online conversation and understanding how it affects your business can be time-consuming – why not let us do it? We can provide you with actionable insights based on what your customers, competitors and the public are saying online. Our social media listening service is essential if your business is going through a crisis. Our social media experts are trained in crisis communications and work very closely with the team to ensure your business is protected during a crisis.

Community and channel management

It’s called social media for a reason – creating a space where existing and potential customers, thought leaders, and other brands can interact is a truly unique opportunity. However, maintaining any online space also comes with significant responsibility and managing it can quickly become time-consuming. We can manage your channel or community to boost engagement, maintain a consistent voice and keep your reputation clean.

B2B social media advertising

B2B ads on social media are an art – and we’re exactly the artists you need. We can apply our experience to help you with every step, from defining your audience and agreeing on meaningful KPIs to building a rock-solid strategy, targeting key audience segments, producing content, editing video, rolling out your campaign, and assessing the data so your next campaign is even better. In short, we do it all.

Need a B2B social media agency to take your business to the next level? Contact us to discuss your requirements.

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