The firm is interested in raising its profile across its London practice areas in the national and key business press to land in front of prospective clients. Definition has achieved consistent coverage in both key national and targeted trade media throughout four years spent working in partnership.
The agency has found leveraging events sponsored by Winston, or featuring a Winston speaker, to be a particularly effective tactic. At the 2019 annual Sport Resolutions Conference, Definition successfully secured interviews with key national sports journalists from titles including The Telegraph, BBC Worldwide and The Times, in addition to a host of respected trade publications.
With events largely cancelled due to the pandemic in 2020, Definition has worked to place numerous articles across vertical media sectors positioning partners as legal experts in their fields, offering sound advice and counsel to prospective clients. Examples include an article on learnings businesses can take from the 2008 financial crash and apply to COVID-19 recovery in Global Legal Post, an outline of the key legal considerations for businesses in Global Banking and Finance Review and Force Majeure clauses in maritime law in industry bible Trade Winds.