Vantage Motor Group

Vantage Motor Group operates over 20 dealerships across Northern England and the West Midlands, working with several leading motor manufacturers.

We were appointed to deliver an integrated programme of consumer and corporate growth PR activity to support an ambitious and rapidly expanding dealer network, the group’s take-up of new marques and the growth of its brand across different regional territories.

As well as regular PR and corporate media relations activity, Definition drafted successful award entries and devised consumer-led campaigns, including creative ideas for new dealership and brand launches. A key part of our work was providing corporate communications to support the acquisition of rival dealership sites.

Definition successfully publicised Vantage’s remarkable dealership expansion programme and its ongoing partnership with the Prince’s Trust, which saw its team take part in the Million Maker challenge.

200 pieces of coverage achieved in one year

37 press reports on acquisitions reached audience of 500,000+

Boosted community presence through series of CSR initiatives

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