Definition was appointed to develop a targeted content marketing campaign to boost traffic to the site and increase sales conversions amongst its target audience of men aged 45+.
Our team developed a creative campaign combining social and traditional media relations. We commissioned a survey to generate content, drawing on the relationship between parents and children and the problems that come with getting kids on the road.
The campaign spanned social media, vox pops, competitions and partnership opportunities including Honest John, Silver Surfers and Driving Test Success.
Definition’s creative, proactive approach ensured Trusted Dealers consistently outperformed market leader, Auto Trader, in terms of social media reach and engagement over the duration of the campaign.