Trinity House

Trinity House is a charity dedicated to safeguarding shipping and seafarers, providing education, support and welfare to the seafaring community with a statutory duty as a General Lighthouse Authority. As the UK’s largest endowed maritime charity, Trinity House is more than 500 years old.

It had been identified that Trinity House’s existing branding, developed in 2006, was in need of modernising and refreshing to ensure it is both more reflective of the organisation’s current mission. Definition was appointed to update the charity’s brand identity and make it fit for purpose for the modern era. The challenge was to retain the history and tradition of the existing branding while balancing this with something suitable for the wide range of, often very modern, services provided by the charity. The team delivered a number of workshops with the client to identify key motivators, key messages, the language of the brand and the ‘brand story.

Working alongside our branding partners, the team devised and delivered a refreshed and modern identity to the charity including consistent and sympathetic styles, colours and icons. This branding was rolled out across the charity’s work both on and offline.

One of the most important outcomes of the rebranding project is enhanced clarity and understanding of the corporation’s overall mission and vision by internal and external stakeholders. Additionally the new visual brand identity now represents the organisation and is supported by clear guidelines providing the foundation for our modern communication requirements.”

Neil Jones, PR and Records Manager, Trinity House

Logo and identity simplified and designed for consistency across various departments

Brand modernised without impacting on its meaning or sacrificing its stature

Made mark on half a millennium of history! 

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