Trinity House

Incorporated by Henry VIII’s Royal Charter in 1514, Trinity House is a charity dedicated to safeguarding shipping and seafarers, whilst providing education, support and welfare to the seafaring community.

We were briefed to refresh Trinity House’s existing ‘heraldic’ identity so that it would meet modern communication requirements. However, it had to respect and reflect the charity’s esteemed history, redesigning sensitively in order to retain the gravitas Trinity House had achieved over the past 504 years.

The challenge was to set the organisation in good stead for the next 500 years. To support the new brand, Definition launched an insights campaign, looking at Trinity House’s traditional brand identity and which of its key messages were recognised by the industry, press and public – and building on its key claim, Protecting mariners since 1514.

Logo and identity simplified and designed for consistency across various departments

Brand modernised without impacting on its meaning or sacrificing its stature

Made mark on half a millennium of history! 

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