It had been identiﬁed that Trinity House’s existing branding, developed in 2006, was in need of modernising and refreshing to ensure it is both more reﬂective of the organisation’s current mission. Definition was appointed to update the charity’s brand identity and make it fit for purpose for the modern era. The challenge was to retain the history and tradition of the existing branding while balancing this with something suitable for the wide range of, often very modern, services provided by the charity. The team delivered a number of workshops with the client to identify key motivators, key messages, the language of the brand and the ‘brand story.
Working alongside our branding partners, the team devised and delivered a refreshed and modern identity to the charity including consistent and sympathetic styles, colours and icons. This branding was rolled out across the charity’s work both on and offline.
One of the most important outcomes of the rebranding project is enhanced clarity and understanding of the corporation’s overall mission and vision by internal and external stakeholders. Additionally the new visual brand identity now represents the organisation and is supported by clear guidelines providing the foundation for our modern communication requirements.”
Neil Jones, PR and Records Manager, Trinity House