NHS IQ and the Wheelchair Leadership Alliance

The Wheelchair Leadership Alliance (WLA) was formed in January 2015 under the leadership of one of the UK’s best-known Paralympic athletes, Baroness Tanni Grey-Thompson.

Some wheelchair users face up to a year’s wait to receive a chair and others struggle to get one that meets their specific needs. This can cause serious harm to people’s physical and mental health and ability to participate in society.

We were tasked by NHS IQ and the WLA to help spread the message of ‘Right Chair, Right Time, Right Now’, to improve services across England.

We photographed Baroness Grey-Thompson and alliance members, Fiona Carey and Dr Jean Waters, in wheelbarrows outside the Houses of Parliament, demonstrating that a ‘one-size-fits-all’ approach to wheelchairs doesn’t work.

This image and personal case studies were used across a range of PR and social media activity, while an event at Speaker’s House put the WLA in front of high-profile decision-makers.

This campaign was awarded Gold at the 2016 CIPR PRide Awards in Yorkshire and Lincolnshire for the best Integrated Campaign.

90+ pieces of coverage, including BBC News at Six

Over 50 million total opportunities to see

Featured on 10 regional BBC radio stations

100% increase in Twitter engagement

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