The Prince’s Trust

The Prince's Trust is a youth charity that helps disadvantaged young people aged 11 to 30 get into jobs, education and training.

Definition was appointed to help raise the profile of The Prince’s Trust’s fourth annual Fashion Dinner – a key marker in the regional fundraiser calendar – and secure maximum media coverage for the event.

We delivered a programme of online and offline activity to support ticket sales and publicise the dinner, which featured the work of internationally acclaimed designer, Alice Temperley and was held at Hepworth Wakefield, Yorkshire’s major new art gallery.

A programme of press releases and feature opportunities in the run-up to the event was complemented by media support on the night for broadcast opportunities. To kick start activity, Definition organised a photoshoot showcasing Temperley designs at the Hepworth, catapulting coverage onto regional fashion and lifestyle pages.

40+ pieces of coverage in just two months

Reached an audience of more than 1.5 million people across the region

More than 170 guests attended the fashion show

Record-breaking £70,000 raised on the night

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