The NFFO briefed Definition to work in partnership with it, UK Fisheries and the operators of the Kirkella, the first whitefish freezer-trawler to be launched into the British fleet this century. We were asked to devise a plan to showcase the vital work of both organisations to the wider public.
Our team created and implemented an integrated strategy to secure both the attendance of key targets on a tour of the vessel and subsequent positive publicity.
The event was a resounding success with key journalists from a range of outlets attending. In addition, crews from both BBC Look North and ITV Calendar and reporters from BBC Radio Humberside and the Grimsby Telegraph were there on the day.