The National Federation of Fishermen’s Organisations

The National Federation of Fishermen’s Organisations (NFFO) is the representative body for fishermen in England, Wales and Northern Ireland.

The NFFO briefed Definition to work in partnership with it, UK Fisheries and the operators of the Kirkella, the first whitefish freezer-trawler to be launched into the British fleet this century. We were asked to devise a plan to showcase the vital work of both organisations to the wider public.

Our team created and implemented an integrated strategy to secure both the attendance of key targets on a tour of the vessel and subsequent positive publicity.

The event was a resounding success with key journalists from a range of outlets attending. In addition, crews from both BBC Look North and ITV Calendar and reporters from BBC Radio Humberside and the Grimsby Telegraph were there on the day.

Five separate broadcast segments on TV and Radio

More than four million opportunities to see

Short video filmed on Kirkella supported event before YouTube release

Developed strong links with key media targets for subsequent features

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