The National Federation of ALMOs

The NFA is the trade body that represents housing arm’s length management organisations (ALMOs), which together managed nearly a million council homes across England.

Definition worked with the NFA to deliver communications activities that promoted the achievements of ALMOs and campaigned for the future of social housing.

We delivered a wide range of services in order to achieve the required aims, from its initial rebrand and production of regular publications, to retained PR communications and running the NFA Awards programme.

To support the client’s work, we also generated almost £300,000 in sponsorship.

Established national identity for client

Achieved strong presence within the housing and local government sectors and media

Won cross-party support in Westminster

NFA now recognised as the national voice of the ALMO movement

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