Definition was tasked with launching and publicising the charity’s £5 million fundraising appeal for the purchase of a new flagship vessel.
Supporting the Trust’s internal team, our role involved events, media management, video content and social media support. It also included devising a communications plan across a range of owned, earned and shared media.
We developed and filmed a video featuring an endorsement from Duran Duran’s front man, Simon Le Bon. And in true Rio-style, we set sail with Simon and the Trust’s partners to announce the partnership to national, regional and trade press.