Definition’s specialist copywriting division, Writers Inc., was asked to produce a centenary publication to celebrate the past, present and future of the charity, ahead of its anniversary celebrations in 2017.
The book had to showcase its work over the past 100 years, while also ensuring that the need for continued future support was recognised.
Writers Inc. visited the charity’s archives at its London headquarters to review all the information stored across a century. It conducted further desk research and carried out interviews with the Seafarers team and benefactors.
Definition then drafted all copy and managed the entire production process, working closely with designers, printers and key client contacts to ensure the project ran smoothly.
