Rhodar was founded in 1976 and is one of the UK’s leading asbestos removal companies. With the business also offering demolition and land remediation, it launched a new brand to bring all services under one name.

The communications objective was to launch the new brand and communicate the core message that all its operations were now under a single identity. A PR launch campaign was needed to re-educate all existing clients of the wider service offer and also communicate with potential customers.

Definition was appointed to create and implement the programme. This delivered extensive media coverage across target publications. Additionally, we were tasked with building Rhodar’s social media presence, in particular its LinkedIn network, through the use of targeted content.

Reached an audience in excess of 1.5 million

Coverage secured in all of Rhodar’s target media

13,000 social media impressions and 900 clicks in just four months

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