The communications objective was to launch the new brand and communicate the core message that all its operations were now under a single identity. A PR launch campaign was needed to re-educate all existing clients of the wider service offer and also communicate with potential customers.
Definition was appointed to create and implement the programme. This delivered extensive media coverage across target publications. Additionally, we were tasked with building Rhodar’s social media presence, in particular its LinkedIn network, through the use of targeted content.