Purple

Purple is a not-for-profit organisation dedicated to reducing the levels of inequality between disabled and non-disabled people. It aims to help more than 20,000 disabled people find jobs.

Definition was appointed to launch to market a new organisation aiming to be the catalyst for change; creating a world where disability presents no barrier for individuals or business. The result was Purple.

In addition to devising the new name, brand, strapline and logo, we created a strong media profile for Purple and produced a bank of high-quality marketing collateral, including writing, designing and creating a new website, to mark the launch.

We commissioned a survey looking at business’ attitudes to recruiting disabled employees and used this to fuel the launch of Purple with an event to open the market at the London Stock Exchange. This was supported by business leaders, Purple partners and Holby City actor, Jules Robertson.

This campaign won the Issues and Reputation Management category at the 2016 European PR Excellence Awards held in Berlin.

 

60+ pieces of coverage in first week, including The Guardian and Independent

More than two million opportunities to see, featured on five regional BBC radio stations

Established relationships with business leaders and government departments

Immediate tender opportunity with one of UK’s largest local authorities

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