Nexus Vehicle Rental

Nexus Vehicle Rental is the UK’s leading tech driven business mobility provider. It develops innovative rental booking and management software that provides customers with access to the UK’s largest vehicle supply chain of 550,000 vehicles across 2,000 locations.

Definition first started working with Nexus in 2012, and has since projected Nexus’ reputation within the national, fleet and business media, supporting the business through 3x rounds of PE investment throughout its tenure.

Through delivery of a strategic profile raising campaign spanning fleet, vertical, regional and national media, Definition promoted Nexus’ unique online rental booking and management platform to the fleet sector and positioned the company as a leading technology provider – more than just a rental broker. From January 2018 Definition undertook a programme aimed at securing Nexus national business and technology-based award wins to further build its profile in these areas.

18 short listings and 7 winning entries and Top 100 listings, including the Lloyd’s National Business Awards 2018

National recognition as a leading tech company rather than just a vehicle rental provider

Supported ambition of being attract to private equity investment – reputation and value management contributed to a £142m investment by Phoenix Equity Partners representing a 3x ROI from the exiting investor in just three years


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