The union has for some years campaigned to raise awareness of the steady decline in seafarer numbers and the urgent need to recruit for the future of the industry. In 2015, Definition helped it create a 10-Point Charter for Jobs, a holistic strategy shaping manifesto, to promote the UK’s maritime sector and to ensure the delivery of decent work and training opportunities for seafarers.
We were then asked to launch and ensure maximum exposure for the charter to Nautilus’ stakeholders, its diverse membership and the media.
With a focus on issues-based PR, we led an integrated campaign, which included event support, media relations, social media management, animation creation and thought leadership. Consistent messaging focused on how much the UK relies on shipping and seafarers.