Martek Marine

Martek Marine is a world leader in the manufacture and distribution of marine equipment.

Definition was tasked with supporting the launch of its affordable telemedicine offering, iVital™, using strategic communications to gain a media presence within key trade titles and promote the product to customers.

We forged new relationships with journalists and secured content on a regular basis to help Martek become a recognisable, consistent, reputable industry figure.

Definition then changed the attitudes of the sector’s decision-makers, with Martek’s offering considered necessary rather than simply an option.

By creating a valuable partnership with a maritime professionals’ trade union, Nautilus International, we emphasised the importance of safety from the perspective of seafarers themselves. Blogs, features on telemedicine and industry events positioned Martek as a thought leader, proving its expertise and the benefits of its products.

International coverage, with over 600,000 unique visitors

Coverage in key trade titles, Maritime Reporter, Safety4Sea, Ocean News & Technology and The Marine Professional

Coverage spanned titles read by industry decision-makers, business owners and seafaring employees

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