The company was looking to broker new relationships with businesses prime for adopting membership or subscription models. Definition devised and delivered an exclusive event targeting C-suite individuals to directly support the company’s own growth strategy.
Definition secured media partner Management Today to leverage both executive targeting and editorial exposure, and a comprehensive LinkedIn strategy was employed to encourage event attendance and engagement. The wider campaign positioned Manifesto as thought leaders and experts in the Membership Economy, highlighting previous successes using case studies and website testimonials.
Definition worked with Manifesto on an authoritative industry report, bringing together qualitative data and in-depth interviews with 500 high-level business executives from global brands including Sky, The Times and Dollar Shave Club. The report was launched at the h Club in London and the event featured keynote speakers from national brands including Tortoise and Revolut.
