John Stapleton

John Stapleton is the ‘Authentic Entrepreneur’ with 30 years’ experience in pioneering FMCG categories and establishing successful consumer-led businesses in both the UK and the USA.

We were asked to establish John as a thought leader in a series of key industry topics, including advising start-ups and SMEs on growth and preparing companies for Brexit.

Through Definition’s Brand You programme, we created a full thought leadership schedule, including speaking engagements, opinion columns and niche industry events to raise his profile. This also included frequent content, social strategies and event attendance to ensure front of mind awareness.

Regular attendance on panel discussions

Appearances in national press

Regular attendance at industry events

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