With multiple units under the umbrella company, Definition was asked to add a degree of brand consistency to its corporate image and raise awareness of the company’s integration across those divisions through the use of accurate reporting and coverage of its business developments
After conducting a media audit, we found that GP Global was known for particular products and services and not for others that were just as important to it.
Our campaign had to put GP Global back on the editorial agenda and we did this by identifying the top five media influencers in each sector: bunkering, refining, trading, shipping and storage. As a result of a media roadshow during the first three months, we had developed the relationships that could be leveraged throughout the campaign.
The content-rich PR programme combined news opportunities and re-introducing and positioning the executive management team as industry leaders.
Furthermore, we successfully placed its executives as key note speakers at major conferences and secured them a selection of coveted awards for their contribution to the industry, all adding to the company’s brand recognition.