EY has 1,500 staff and 60 partners across five locations in the North of England. It wanted to showcase its commitment to forging relationships with fast-growth companies in the digital and technology sectors, helping them maximise their potential to become drivers of a successful, growing and modern economy in the region.
Definition developed an Ideas Sprint across the north – one day, three locations, 100 brains.
Events in Liverpool, Manchester and Leeds saw large corporates like Kellogg’s, AO, Barclays and Cussons sit down with scale-up tech companies. They were joined by the Northern Powerhouse Partnership (NPP), Tech Nation, media and EY partners to discuss how the north could maximise the opportunities presented by the tech-revolution.