Experia Sensory

Experia Sensory is a Yorkshire-based company that designs and manufactures sensory equipment to help treat children and adults with a range of physical conditions and learning difficulties.

We were tasked with developing a creative PR initiative to help raise the business’ profile in trade, regional and national media and to help generate new business enquiries.

To create media interest a strong piece of research to target new business prospects with, we carried out a nationwide survey to determine the extent to which UK airports are Autism-friendly.

Definition drafted a news story on the results, targeted at the national, disability trade and regional press around each airport. A social media campaign saw the findings on Facebook and Twitter, with dedicated infographics showcasing the results.

To enhance the research’s credibility and impact, we also secured the involvement of the National Autistic Society in the press story.

35+ pieces of coverage, including Daily Mirror and the BBC

Featured in every target disability trade title

Established relationships with the National Autism Service and the Shippey Foundation

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