We were tasked with developing a creative PR initiative to help raise the business’ profile in trade, regional and national media and to help generate new business enquiries.
To create media interest a strong piece of research to target new business prospects with, we carried out a nationwide survey to determine the extent to which UK airports are Autism-friendly.
Definition drafted a news story on the results, targeted at the national, disability trade and regional press around each airport. A social media campaign saw the findings on Facebook and Twitter, with dedicated infographics showcasing the results.
To enhance the research’s credibility and impact, we also secured the involvement of the National Autistic Society in the press story.