Supporting 80+ employers and aimed at more than 185,000 workers at sea and on shore, not-for-profit pension scheme, Ensign, is the only dedicated pension plan for the entire UK maritime industry.

Formerly known as the Ensign Retirement Plan, the client wanted a brand that would accurately reflect its business, catapult its reputation and support its long-term growth ambitions.

Definition was appointed to deliver a new, less corporate, modern identity to represent the company and anchor future marketing communications. This needed to appeal to a broad range of audiences and include new website, very varied marketing collateral and a new approach to content.

Our team managed the creation of a fresh new brand and a wide range of online and offline collateral, including major website, animation, whitepapers, infographics and stationery.

Our media relations experts also developed a campaign to enhance Ensign’s new profile within the maritime industry, securing news and thought leadership coverage across maritime, pensions, financial and national press, showcasing the provider’s expertise and unique offering.

Attractive new brand and suite of professional marketing materials

Fresh, engaging content for all online and printed materials

Engaging, informative, interactive website material

Brave tone of voice differentiates Ensign from competitors

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