Formerly known as the Ensign Retirement Plan, the client wanted a brand that would accurately reflect its business, catapult its reputation and support its long-term growth ambitions.
Definition was appointed to deliver a new, less corporate, modern identity to represent the company and anchor future marketing communications. This needed to appeal to a broad range of audiences and include new website, very varied marketing collateral and a new approach to content.
Our team managed the creation of a fresh new brand and a wide range of online and offline collateral, including major website, animation, whitepapers, infographics and stationery.
Our media relations experts also developed a campaign to enhance Ensign’s new profile within the maritime industry, securing news and thought leadership coverage across maritime, pensions, financial and national press, showcasing the provider’s expertise and unique offering.