Definition was asked to devise and manage an integrated communications programme for CHSF. The project involved high level stakeholder engagement, event management, social media and often daily communication with the national media.
We organised several high-profile events, including a peaceful protest following a decision to close the unit, which, due to the scale of the campaign was overturned. The event saw 3,000 people march through the centre of Leeds in support of the charity’s struggle.
This campaign won Gold in the ‘Healthcare’ category at the 2012 Yorkshire and Lincolnshire CIPR PRide Awards