Addleshaw Goddard

Addleshaw Goddard (AG) is one of the UK’s foremost corporate law firms with nine offices worldwide, an impressive portfolio of FTSE clients and more than 100 legal specialisms.

AG wanted to position itself as an innovator in the design and delivery of legal services and help make its businesses more efficient, effective and profitable.

The new way of working was called INTELLIGENT DELIVERY (ID) and embraced technology to revolutionise legal services.

Definition was tasked with launching the system to the market and the media and we worked collaboratively with AG to create a strong visual identify for AG:ID.

Our copywriting team produced all content for a new brochure, setting out the many benefits it held for clients.

AG:ID was unveiled at an event at AG’s London office, with leading in-house counsel for Microsoft, Network Rail and Royal Mail among the attendees. Definition delivered the media strategy for the launch, producing press material and web content.

Excellent media coverage in key legal media

AG:ID achieved strong market presence and take-up from existing clients

AG:ID entered for a number of legal innovation awards

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