SEO Strategy
The best SEO strategy starts with goal setting, and then will include some combination of fine tuning onsite technical elements, publishing onsite content, offsite brand building and offsite link ‘earning’.
Most SEO agencies focus on the onsite elements and link ‘building’, but they will usually neglect the brand building – the reputation management element that is becoming ever more important with Google’s renewed focus on expertise, authority and trust.
What many agencies fail to recognise is that modern SEO is as much about optimising your business’s wider online profile as it is about your website. As Google Webmaster Trends Analyst Gary Illyes said: “If ‘The Wall Street Journal’ writes an article about you, then that’s probably a good thing.”
Drop us a line to start talking about the SEO strategy required for your business.
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