Corporate reputation management services

At Definition, we understand how important your reputation is – and we can cultivate it in your target media and among your target audience.

If you’ve earned fame and credibility, you’ll find it easier to attract customers; if you’ve earned scorn and notoriety, expect the opposite. It seems simple enough.

We don’t take an isolated, tactical approach where we try one thing after another and hope for the best. In everything we do, we look at the entire reputational picture: your standing among employees, customers, shareholders, media outlets, and others; how they’re interlinked; what’s underpinning your current status – and what you can do to boost your credibility and appeal to those who matter most to your organisation.

A solid corporate reputation management strategy will enable you to address criticism and respond to negativity the right way, clean up any damaging chatter affecting your reputation, track brand mentions, reduce the need to spend on paid advertising, boost the reach of your positive messages and raise awareness. It’s not just important – it’s everything.

Simon Sinek once said “People don’t buy what you do; they buy why you do it.” As your reputation management agency, we can help you fine your ‘why’.

A good reputation management agency doesn’t just maintain a certain level of public esteem – it actively improves and cultivates it over the long term.

We’ll create a great impression of your brand, we’ll sustain it, and we’ll ensure it gets even better in future.