Digital PR services that deliver results

Digital PR is the single most effective strategy for acquiring new links which – along with on-site optimisation and excellent content creation – are fundamental to any organic lead gen strategy. And while links built (quantity, quality and relevance) is a critical metric in any digital PR strategy, we also like to look at organic traffic, leads generated, and the impact of our campaigns on your online reputation.

Our digital PR services deliver tangible, measurable results. For example, we spread the good word about Bullhorn’s recruitment CRM – and helped them take over the global market. We helped Xero launch its beautiful accounting software in South Africa by stealing Starbucks’ thunder. And our award-winning campaign for one client pressured the government to revise legislation that would have damaged the company’s business model. We’ve created Twitter trends, gone viral and blown the competition out of the water. And we can do the same for you. If you’d like to find out if we are the digital PR agency for you, contact Luke, our head of digital PR to discuss your requirements.

Bespoke

We build an understanding of your business, the competitive environment in which you operate (both online and offline) and your target audience. Then we use that knowledge to design a bespoke online PR strategy that gets the right messages in front of your prospects via the channels they prefer. The result is higher search rankings, more organic traffic, an increase in leads and reputational improvements. (You might want to read our answer to the question ‘what is digital pr?’)

Content with a purpose

Creating high-quality content for online media is one of the digital PR services we’re most proud of. We’ve built a superb in-house team of copywriters, video producers, animators and designers who regularly produce compelling content for national press, trade media and social channels. And we believe in content with a purpose, which means that every article, blog post, tweet, video, infographic and ebook is created with your digital marketing goals in mind.

Search-focused

We know that PR and SEO are inextricably linked. Our digital PR services are designed to boost your search engine rankings by generating followed links from sources with high domain authorities. We also measure brand mentions, and the context in which your brand has been cited, as these are key SEO considerations. We know our SEO. Whether its technical audits, keyword research or organic content strategy, we’ve got you covered. Our SEO team takes great pride in helping our clients outperform the competition.

Expert-led

We’re able to launch effective digital media strategies because we’ve hired a crack squad of digital PR specialists. Our media relations team has a thick book of contacts and they’re not shy about pitching new ones. They’ll come up with brilliant, ‘why-didn’t-I-think-of-it’ angles and our content team will execute them. Meanwhile, SEO experts will hunt down web properties that provide the most sought-after followed links – working tirelessly to increase the value of every piece of coverage your company achieves.

Ask our clients: they’re more than happy to recommend TopLine to anyone looking for digital PR services. We’ve collected over 50 testimonials to prove it. They’ve talked about our “brilliant contacts”, called us an “extension of their team” and said we’ve “contributed measurably to their fast growth”.

Creative

Our campaigns and strategies are highly creative and backed by data. From thought leadership and newsjacking (building expertise, authority and trustworthiness) to viral videos, infographics and real-time conversations with influencers you’ll be surprised by ways we find to make your company stand out.

Digital PR Services

Our clients