How to advertise on social
Looking to make the most of Instagram, Twitter, Facebook and LinkedIn? We’ll show you how to make every penny of your ad spend count by developing and launching impactful short- or long-term campaigns.
You’ll leave with:
- A comprehensive understanding of the advertising management platforms for your chosen networks
- A firm grasp of advertising types and goals and how to create a campaign that achieves your core objectives
- Knowledge on how to create ads, determine who sees them, and track their performance
Picture this: Instagram for B2B companies
Insta: it’s not just for B2C companies. Increasingly, B2B teams are proving that the platform is a great way to reach potential business customers. We’ll teach you everything you need to know about creating eye-catching visual content, growing your reach, analysing account insights, and more.
You’ll leave with:
- An understanding of what makes visual B2B content ‘pop’ on Instagram
- Familiarity with all of the platform’s features – Reels, Stories, and more
- Experience using analytics to fine-tune your approach
B2B LinkedIn for social selling success
It’s the business social network, so it’s a worthwhile investment if your business is looking to take its existing marketing strategy to the next level. We’ll cover everything you need to know to optimise your Company Page, create posts that people are enthusiastic about engaging with, and use paid features effectively.
You’ll leave with:
- A shiny new plan for your Company Page
- A strategy for making the most of LinkedIn’s features
- An understanding of how to interpret data from the LinkedIn Dashboard and using it to adjust your approach
Building your profile as an expert on LinkedIn
If you’re looking to help build the profile of an executive or subject matter expert, we can help. We help you adjust your profile to make a great first impression and find the perfect niche for your posts.
You’ll leave with:
- An executive-appropriate profile that will turn heads
- A plan for writing posts that people actually want to read
- An understanding of LinkedIn best practice
Want to take things even further? Check out our leadership branding and corporate profiling service.
How to create awesome B2B social media content
Even the best B2B social media strategy falls apart if you’ve got nothing to post. That’s where our content creation course comes in – our experts will walk you through everything from ideation to planning, creation, tools, analysis, and more.
You’ll leave with:
- Ideation tips and tricks to help you dream up engaging content
- Guidance on the right tools for content creation
- A strategy for supercharging your business’s posting schedule
Bespoke training
Every B2B social strategy is unique. Whether you’re looking to focus in on one platform or master them all, we can deliver training designed to meet your exact needs. Get in touch to discuss your requirements.
You’ll leave with:
