The media landscape has never been more fragmented. While print circulations shrink, a new wave of websites, podcasts, TikTok channels and audience centric newsletters have exploded on to the scene, as journalists look to give their audiences what they’re interested in, in the formats they want. However, the fundamentals remain the same. Journalists know what is newsworthy and what will make a great story and will ask questions your spokespeople may be uncomfortable answering, to get the scoop. This doesn’t mean you should be intimidated by them. Or refuse to engage with them. Some organisations have to deal with the media and some choose to, in order to raise awareness of their brands and missions. If you fall into either of these camps, then our bespoke media training service is what your thought leaders need.
By nailing your media engagement you can make the international print, online and broadcast media your organisation’s allies. But to get the most out of your campaigns you need to know how to work with them.
Experienced journalists deliver our media training services to ensure your organisation’s spokespeople get it right when it comes to dealing with the media. These sessions can be run in person or virtually.
We will make sure you:
Are confident dealing with journalists and broadcasters
Understand what the media requires of you, and how this varies in different parts of the world
Know which types of questions you should expect
Can expertly answer difficult questions under pressure
Can give a great performance in front of the camera during media interviews
Can spot and avoid common interview pitfalls
Are able to use your media skills to enhance your credibility and that of your organisation
Senior trainers in a studio environment
We use senior journalists to run each bespoke session. Our media trainers include former news anchors and editors who have worked with the likes of Barclays, BT, the Bank of England, John Lewis, and Lloyd’s of London. We will often also simulate a studio environment with lighting and cameras to best mimic the conditions your thought leaders will find themselves in. Practice interviews will be recorded and played back to attendees and our expert trainers will point out issues with body language or question response. Even the most confident of CEOs can find themselves wilting under the glare of a spotlight.
We offer bespoke media training services for beginners and experienced media spokespeople, our training covers: