We help cleantech brands build influence, differentiate themselves, generate leads and secure funding. Our specialist team of scientists, engineers, journalists, broadcastersand writers are passionate about helping cleantech companies get the recognition they deserve.
As a cleantech PR agency we boast an enviable network of journalist contacts and expertise in everything from smart grid to biomass, clean water and green building. Our clients have made the front pages of major newspapers, initiated debates with Greenpeace and the Environment Agency, trended on social media, raised hundreds of millions in funding and achieved enviable growth. Find out more about our cleantech PR services below. Or, if you’re ready to get started, contact us to discuss your brief.
As a cleantech PR agency we are well equipped to help you manage the challenges that come with operating in this sector. These could include adjusting to changes in regulation; introducing new products; continually raising finance while building your business and managing multiple stakeholders. Each one of these requires strategic communications planning and management. Our experienced, senior team has a solid grasp of the issues affecting the cleantech industry and will build you a strategy that delivers results.
Keep reading for our cleantech PR tips, or contact our head of digital PR and SEO, Luke, to discuss your requirements.
There is increasing interest globally in protecting the environment and the associated UN SustainableDevelopment Goals. It’s therefore important for companies operating in the cleantech space to translate their deep science into easily consumable content that can be used to drive advocacy, build communities and support important causes.
Create your own news
Even the newest start-ups can begin building influence, reputation and thought leadership as they work on their technology. Too many start-ups wait until their product is ready to launch before getting started on a PR strategy – and they miss out on valuable opportunities to gain early traction, build communities of advocates and establish their profiles.
Use buzz for investment
The companies that generate the most buzz attract the most investment. That means that social and digital media are essential channels for any organisation operating in this space. They need to be central to your communications strategy if you are to achieve serious reach, leads, profile and investment.
Measure and improve
A good cleantech PR agency should work with you to design a strategy that is founded on audience insights and is built around clear KPIs. Whether these focus on media coverage, social buzz or organic traffic, it’s essential to regularly measure progress and tweak your strategy for continuous improvement.