Generating SaaS leads
Business intelligence software company, sales-i, wanted to increase the number of inbound leads it received. The company’s leadership realised that it needed a tech PR agency to raise awareness of its offering via key media outlets, and generate high-quality, downloadable content for sales professionals. We placed articles in big-name publications and we helped compile, design, and draft reports on topics such as building a winning sales team. The result? We became an important extension of sales-i’s business development team.