Proptech PR agency

Our approach to proptech PR is driven by data and our methodology is proven. We plan based on real insights into the property industry and consumer behavior, and we build integrated digital PR strategies that help our proptech clients become famous in their niches. Our campaigns attract the attention, the finance and the customers that enable proptech companies to reach their potential. Keep reading for some of our proptech PR tips.

And we know the proptech space. Our team generated over 140 pieces of positive media coverage for one proptech client (including the Times, Forbes and City AM), with interviews with the Daily Telegraph and The Daily Mail. This led to 58 quality back links that drove a surge in search engine rankings for competitive terms. Within 18 months, our work was delivering more than a quarter of their leads! Read more on this case study here.

Our proptech PR tips

Building trust

Despite the booming industry, many consumers still do not fully trust proptech. Wary of a prophesied proptech bubble, they tend to continue to favour traditional approaches over disruptive innovations. It’s therefore essential that any proptech PR strategy focuses on building trust. This is best done through ongoing thought leadership, amplified in traditional, digital and social media.

Responding quickly

Perhaps more than any other, the property industry is affected by the political and economic environment. From changes in the housing market to new governments and interest rate variations, it is essential that any proptech PR strategy includes an issues management programme that helps you quickly react to market changes.

Attracting tech talent

One of the biggest limitations facing the proptech industry is a shortage of tech skills. It’s therefore important that any proptech PR strategy includes the tech industry as a target audience. The most successful proptech companies are those that can compete with the major tech giants to attract the best that the industry has to offer.

Celebrating transformation

Digital transformation has been slow in the property sector, with traditional businesses (from estate agents to investors, developers and commercial property owners) taking their time to embrace innovation. It’s therefore up to proptech companies to truly celebrate those clients whose businesses are being transformed by tech.

“The team helped us reposition the business – we pivoted from equity crowdfunding to peer to peer lending and they helped us reinforce this with media coverage in the personal finance and national press.

“They achieved record rankings for peer to peer lending and property investment keywords, by developing optimised content for our website and powering it with contextually relevant followed links from the media coverage generated. I would happily recommend them.”

Frazer Fearnhead, Founder and CEO, The House Crowd

“Working with the team has resulted in our desktop keyword and mobile rankings smashing previous records; we’ve never had as many keywords ranking in the top five – the result of this is our organic leads have hit a record high and our cost per acquisition has dropped 117% to an all-time record low. The team takes an ethical content-led approach to search marketing and we’re delighted with the results.”

Stavros Vichos, Marketing Manager, Access Self Storage

“We needed to launch Xero with a splash in South Africa, so we brought the team on board to help. From the moment I discussed the brief right the way through to working with the team to deliver results, it’s been seamless. The team are really smart, they know what they’re doing – they get on with the job and they get results.

“I couldn’t recommend them more. They’ve been brilliant and have really helped us get that exposure we needed in South Africa. We were also seriously impressed by the quality of the case study videos that the team produced for us.”

Emma Izatt, Senior Communications Manager

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