Definition is a maritime PR agency that helps organisations in the fishing, shipping and offshore sectors strengthen their reputations and protect their interests. We create insight-led print, broadcast and digital strategies, leveraging our close relationships with key media (such as TradeWinds, Lloyd’s List, Fishing News, and Seatrade Maritime News) and broad connections in the marine community to deliver against tangible commercial objectives.
From international maritime trade unions to global shipping corporations, port groups and charities operating in the sector, we help our clients raise their profiles, raise awareness of the issues affecting them and generate leads. Whether it’s defending against a sensationalist media attack, developing a campaign to support those working at sea, promoting products or services, or producing quality publications and websites, we are a maritime PR agency that delivers results.
Keep reading to find out more about what we can offer as a maritime PR agency. Or if you’re ready to supercharge your reputation, then contact us to discuss your brief.
Our PR work with clients has led to regular industry recognition including winning Gold at the prestigious European PR Excellence Awards three times in four years in the Issues and Reputation Management category.
As a maritime PR agency, we are more than comfortable handling some of the complex issues that affect this sector. From slowing sea trade growth to the impact of COVID and Brexit and environmental issues, we position our clients at the forefront of the debate.
95% of everything we use and consume comes into the UK by sea – from tech, to bananas, to make-up, to cars. As a country, we are wholly reliant on seafarers, and at Definition we make it our mission to combat seablindness and raise the profile of this essential industry.
We believe that any business operating in the maritime industry needs a solid crisis communications plan in place, ready to implement as needed. We help our clients ensure they are prepared for the reputational fallout from any crises.
We have an entire digital team on staff who can provide search and social media consulting and services. We help our maritime clients harness those tools to generate leads, attract web traffic, raise profiles and define reputations.
We are more than a maritime PR agency. We are part of a top-3 B2B communications group and our work spans branding, reputation management, media relations, social media, events, internal communications and video production.
Definition has been instrumental in raising awareness of the Union, the maritime industry and the importance of the role of the seafarer. We initially approached Definition due to its experience in the maritime sector, but the work produced by the team has surpassed our expectations of what an agency can deliver. Together we devised a strategy to communicate often complex messaging to hard to reach audiences and have harnessed unique and creative communications tactics for our industry that have delivered meaningful impact and brought about real legislative change.
Mark DickinsonGeneral Secretary, Nautilus International