Definition is a logistics PR agency that helps logistics, supply chain and infrastructure businesses gain commercial advantage through powerful, insightful and creative communications strategies.
Our team consists of technical experts in the logistics market, digital specialists, content strategists and senior media professionals who create integrated communications strategies that land with impact. We are plugged in to networks of journalists and influencers and have the flexibility to use a range of tactics from targeting mainstream media to social activation to reach relevant stakeholders in the sectors that matter: retail, FMCG, food and drink transportation, automotive and manufacturing.
Find out more about our logistics PR services below. Or contact us to discuss your requirements.
At Definition we make sure we align your communications goals with the wider goals of the business. We then create bespoke strategies, set clear KPIs and measure and improve. For most of our transport, infrastructure and logistics clients this means generating new leads or providing support throughout the conversion funnel.
Build brand awareness
Logistics and infrastructure businesses can differentiate themselves by taking ownership of some of the complex issues facing the sector, whether that’s digital transformation, data handling, sustainability, warehousing, COVID-19, Brexit, robotic automation or materials handling. Thought leadership and expert commentary reassures customers and prospects that you’re the right logistics partner to work with and helps you raise awareness of your unique selling points and best practices. Take a look at our roundup of the best logistics publications for tips on the types of conversations your brand can get involved with.
Whether your customers are consumers or businesses or a mixture of the two, a solid communications strategy will help you build loyalty while addressing some of their top priorities, from cost pressure to risk management and flexibility. We will help you deliver powerful content via the logistics and supply chain industry media (broadcast, print, online and social).
Highlight best practice
Case studies offer an excellent way to showcase best practice across all aspects of the business, including customer projects, employee stories or management achievements. Case studies work very well as multimedia content (see some of our case study videos) that can be amplified across a broad range of channels.
Definition has been instrumental in raising awareness of the Union, the maritime industry and the importance of the role of the seafarer. We initially approached Definition due to its experience in the maritime sector, but the work produced by the team has surpassed our expectations of what an agency can deliver. Together we devised a strategy to communicate often complex messaging to hard to reach audiences and have harnessed unique and creative communications tactics for our industry that have delivered meaningful impact and brought about real legislative change.
Mark DickinsonGeneral Secretary, Nautilus International