Healthcare and wellness
The healthcare landscape has changed dramatically in the last decade. Consumers have access to more information, healthcare companies have to work harder to prove their credibility and authority and decisions are made more quickly than ever before in history. Definition is a healthcare PR agency that has built a strong reputation for quickly and accurately understanding complex, sensitive, and often emotive, topics that we communicate to diverse audiences. We have created and delivered award-winning campaigns for the NHS, healthtech start-ups, charities, national care providers, health insurance companies and social change projects, putting the focus on raising awareness of topical issues and changing opinions and perceptions.
We are passionate about helping organisations in the healthcare sector empower consumers, educate patients, share clinical excellence and influence policy decisions. Our integrated media campaigns (always handled with discretion and sensitivity – we’re members of the Healthcare Communications Association and abide by its code of conduct) have made the front page of the Times, reached Sky News and even created a social media trend.
Find out more about healthcare PR services below. Or, if you’re ready to get started, get in touch to discuss your requirements.
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Our clients
Definition’s strategic PR and thought leadership campaigns, targeting a range of diverse audiences across a range of platforms, has helped the Society build trust with members and customers, showing increased engagement through positive net losses, build brand awareness and ultimately delivering record sales results.
Natalie Walker, Head of Marketing Benenden Health