We generate awareness of next generation learning tools and programmes amongst education providers. We deploy powerful, insightful, and creative communications strategies to cut through a crowded market and raise the profiles of our edtech clients.
Our edtech PR services team consists of experts in the education market, digital specialists, content strategists and senior media professionals who work to create integrated strategies that land with impact. We carefully broach serious topics that affect an array of stakeholders, including students, parents, teachers, and government officials. We give our clients a voice within these topics, because edtech needs to be about the educational challenges it solves and its human impact, and less about the tech itself.
We are plugged into networks of education journalists and influencers and regularly generate trade and national edtech coverage across broadcast, print and digital publications. Nationals in which our clients have featured include The Sun, Sky News, Evening Standard, and The Times. We’ve also generated exposure in trade journals like the THE, University World News, SecEd, Schools Week, TES, Education Journal, and FE News.
As a multi-award-winning PR agency, we help you identify the issues that matter to your target audience and align your brand with them. This is really the only way to consistently feature in the education media and get in front of an academic target audience. We help you stay front of mind so your brand’s name becomes synonymous with the challenges you help teachers and schools solve.
Expertise for hire
Once issue alignment has been agreed, we then audit your thought leaders and help you identify the individual/s within your organisation who can legitimately add value to the conversations you need to be part of. If this individual doesn’t exist (which is often the case as our edtech clients are typically tech companies first and foremost) then we use our network to identify suitable ‘experts for hire’. Experts your brand retains and we use for PR purposes to give you a voice in the sector and the legitimacy required to penetrate this market.
Integrated digital PR and SEO
Our integrated approach to communications (combining PR, social media and SEO) will help you achieve online recognition and generate leads. Our experienced team comprises experts who can design and execute award-winning digital campaigns.
Accolades from respected award bodies are a great way of adding credibility to your work and demonstrating the attributes prospective education clients will be looking for. At Definition, we’re involved in every aspect of award programmes: from putting together outstanding entries to promotion of shortlisting and winning!
In a digital world, it’s easy to forget some of the ‘traditional’ communication tactics, like holding an event to bring customers and like-minded people or businesses together. We make existing events like Bett and bespoke client ‘owned’ events, part of a broader integrated communications programme, to reach key audiences and generate all-important engagement.
Social media management and advertising
We know there’s no such thing as a ‘one-size-fits-all’ approach to social media. Our social team, led by senior digital strategists, will work closely with you to develop and implement a bespoke strategy that connects with your prospects, changes perceptions and delivers quantifiable results.
The team has been great to work with and guarantee we receive good coverage in national and industry press each month. They’re extremely proactive and are always looking for new ways to pitch Impero. It’s great to work with an agency that we can rely on to get things done.