Cleantech PR Agency

Millennials are twice as likely as Generation X to favour a brand that shares its stance on environmental and social issues. Therefore, sustainability strategies are more important than ever, as millennials become the new generation of B2B buyers. Many companies also have policies aligning themselves with the associated UN Sustainable Development Goals. It’s therefore important for companies operating in the cleantech space to translate their deep science into easily consumable content for top sustainability publications that can be used to drive advocacy, build communities and support important causes as they strive for Net Zero.

Even the newest start-ups can begin building influence, reputation and thought leadership as they work on their technology. Too many start-ups wait until their product is ready to launch before getting started on a PR strategy – and they miss out on valuable opportunities to gain early traction, build communities of advocates and establish their profiles.

The companies that generate the most buzz attract the most investment. That means that social and digital media are essential channels for any organisation operating in this space. They need to be central to your communications strategy if you are to achieve serious reach, leads, profile and investment.

A good cleantech PR agency should work with you to design a strategy that is founded on audience insights and is built around clear KPIs. Whether these focus on media coverage, social buzz or organic traffic, it’s essential to regularly measure progress and tweak your strategy for continuous improvement.