Definition is an accountancy PR agency that can help you build your profile and your practice client base nationally, and even internationally, through strategic PR, SEO, content and digital marketing. We have worked with a range of clients in the accounting space, from Xero to EY, Receipt Bank and REL and our deep subject matter expertise combined with our enviable journalist networks truly sets us apart from other agencies.
The accountancy sector is uniquely plugged in to every element of business and the economy. The subject matter experts working in this space have insights into tax and compliance, but many are also strategic business advisors with experience of and insights into many facets of organisational life. This makes accountants prime media spokespeople on the business issues of the day.
Find out more about our accountancy PR services below. Or, if you’re ready to get started, contact our MD, Louise, to discuss your requirements.
The right type of digital PR can generate leads, particularly if it is integrated with search, content and inbound marketing. Most companies that engage us as their accountancy PR agency do so to help them generate new business.
Build brand awareness
An improved reputation has been proven to add tremendous value to any business. From forging stronger relationships with your target markets, to attracting talent and even successfully navigating a crisis.
Become a thought leader
We usually work with our clients to identify a key area of strength and to build thought leadership around that particular issue.
Highlight best practice
Case studies and testimonials offer a powerful form of third party endorsement that often drives the final decision when it comes to closing a deal.
We needed to launch Xero with a splash in South Africa, so we brought the team on board to help. From the moment I discussed the brief right the way through to working with the team to deliver results, it’s been seamless. The team are really smart, they know what they’re doing – they get on with the job and they get results. I couldn’t recommend them more. They’ve been brilliant and have really helped us get that exposure we needed in South Africa. We were also seriously impressed by the quality of the case study videos that the team produced for us.