27th April 2021

Definition leaps 45 places in Top 150 PR rankings

Definition breaks into Top 100 PR agencies for the first time following a period of rapid expansion that saw two acquisitions in late 2020, as well as shortlisting for four PR awards

Definition the multi-award-winning reputation management agency group with offices in London, Leeds & Dubai, has jumped 45 places in PR Week’s Top 150 agency rankings, entering the Top 100 for the first time.

Two acquisitions last year helped the Group leapfrog to #91 from #136 the previous year, as well as outstanding client work that has also seen Definition shortlisted in four categories in the prestigious PRmoment Awards.

In November, Definition acquired highly regarded, London-based brand strategy and creative design agency Redhouse and leading employee engagement agency Words & Pictures, following on from its acquisition of London-based PR firm Limelight in 2018.

The deals have enhanced the Group’s ability to drive brand creation, recognition, engagement and growth for clients, through seamlessly integrated internal and external communications, as well as significantly increasing revenue.

Definition Agency Group is now eagerly awaiting the results of the PRmoment Awards, for which it is shortlisted in four categories for outstanding work. The team is in the running for B2B PR Agency of the Year; Healthcare / Pharma Campaign of the Year for its work with Benenden Health: Supporting the nation’s health campaign; as well as two successful entries into the B2B Campaign of the Year category: Astrid & Miyu: Innovation, Inspiration & Insights from A New Retail Experience; and Walker Morris: Legal Lowdown. The results will be revealed via a digitally streamed ceremony on Thursday 3 June.

The enlarged, multi-million-pound turnover Group has a combined 70 years of experience working for global brands and Government across brand creation, reputation management and employee engagement. It ranks in the Top 5 specialist B2B PR & communications agencies in the UK* and boasts a combined tally of over 400 UK and international awards, covering a wide range of highly regarded work in corporate and public sector communications. Across the Group, household name clients include Benenden Health; HM Parliament; the Foreign and Commonwealth Office; and Halfords.

The Group’s differentiated service that delivers InsideOut CommunicationsTM brand strategies will now be supported by teams comprising corporate communication experts, brand and design creatives, internal communication and employee engagement specialists, reputation and crisis management professionals, former national print & broadcast journalists, content producers and digital marketing teams.

Louise Vaughan, Managing Director, said: “Definition Agency Group is going through a major transitional period and it is an exciting time to be at the helm. We are delighted to have risen so significantly up the board in PR Week’s prestigious Top 150 list and to be in the running for four more awards is a fantastic testament to the hard work of the team over what has been a difficult year for all. We are crossing our fingers for 3 June and looking forward to a prosperous 2021 as we navigate out of the pandemic.”

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