21st November 2019

Definition Strikes Gold At Industry’s Flagship Awards

Definition, the multi award-winning PR and communications agency, has secured three awards at the industry’s most prestigious awards programme, the Chartered Institute of Public Relations (CIPR)’s PRide Awards, including Gold for Best Event with client Manifesto.

The agency took the top prize for launching Manifesto Growth Architects’ report on the membership economy at an exclusive event in London, attended by guests representing leading brands and media including Sky, The Times and Dollar Shave Club. Definition secured strong editorial coverage and implemented a targeted LinkedIn strategy that amplified reach and encouraged attendance on the day.

The agency also claimed silver for the headline Outstanding Public Relations Consultancy award and for its campaign to launch a new brand for leading asbestos, remediation and demolition firm, Rhodar, in the Corporate and Business Communications Campaign category.

Over the last 12 months, Definition has doubled turnover through strategic targeting and acquisition activity, winning 24 new clients and launching a new vision, mission and values programme following its rebrand.

Louise Vaughan, managing director at Definition, said: “It’s always a privilege to mix with the best and brightest PR professionals at the CIPR PRide Awards and we were heading into this year’s ceremony on the back of a record year for the agency in terms of business growth and client wins.

“To have come away with three awards, including a Gold for our work with Manifesto, demonstrates our ability as reputation management specialists to deliver creative and commercial campaigns that deliver real meaning and impact.

“I’d also like to herald the achievements of my incredible team who have all worked so hard to drive this agency forward since we rebranded as Definition at the start of the year. Winning silver in the highly competitive, headline Outstanding Public Relations Consultancy category is a fitting tribute and shows we can compete with the best in the business for top honours!”

Commenting on Definition’s winning campaign with Manifesto, the CIPR PRide Awards judging panel said:

“This was an excellent campaign with a well-planned and executed event at its heart. The integrated approach – which included a research piece and strategic media partnership, supported by expert use of social – taken by Definition and Manifesto, was deployed in an extremely targeted manner to reach and influence its key audiences and prospects, making them a worthy winner.”

Definition’s 30-strong team of corporate communication and personal brand specialists includes former national and international print and broadcast journalists, as well as social media, employee and community engagement, video, content and crisis communications professionals.

The agency boasts one of the country’s most respected reputation management offerings, having won over 60 awards both in the UK and internationally, including ‘Best Issues & Reputation Management Campaign’ at the prestigious European Communications Excellence Awards three times in four years. The business has also been named Large Agency of the Year at the UK Public Sector Communications Awards three times.

The CIPR PRide Awards are the leading regional PR awards that recognise the outstanding work delivered by communications professionals and industry leaders across the country. The ceremony was held at a glitzy ceremony at The Queens in Leeds on 21 November.

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