13th August 2019

Definition announces global account wins alongside Leeds launch

Definition has won a record £350k of new UK and global accounts in the last two months, as well as relocating its Northern office to One Park Row in the heart of Leeds.

Originally founded in Harrogate in 2006, the business now has offices in London, Leeds and Dubai and is one of the UKs largest independent reputation management agencies, winning over 60 awards in the UK and Europe since launch and with a global turnover of £2.6 million. The move is designed to fuel its continued strategic growth across its four core service divisions spanning business services, maritime and logistics, tech and health and wellness.

The agency completed its first major acquisition in January last year, which saw it significantly increase the size of its London team and extend its EMEA client campaign offering through its office in Dubai.

The relocation is part of Definition’s ambitious growth strategy, which has driven record client wins in the last two months, including global and UK contracts with international businesses including JF Hillebrand, the world’s leading drinks logistics provider operating across 90 countries, Benenden Health, the national healthcare provider with 800,000 members across the UK, FibreNation, bringing the ultra fibre optic network to 3 million homes and international business consultancy Manifesto Growth Architects. The business has also landed Leeds-based software developers, Audacia, in line with its relocation.

Commenting on the move, Louise Vaughan, Definition’s managing director, said: “We’re absolutely thrilled with the fantastic calibre and scale of our recent wins, which underline the strength of our people and our goal to define, refine, project and protect the reputation of the businesses and individuals we work for.

“We have ambitious growth plans and Leeds is the perfect place to start our next chapter and deliver sustained growth alongside London and Dubai. With the strength of the regional economy, underlined by several major organisations including Channel 4 relocating here, we’re proud to call Leeds our home and we look forward to being an even more active part of the city’s business community.”

Definition’s 30-strong team of corporate communication and personal brand specialists includes former national and international print and broadcast journalists, as well as social media, employee and community engagement, video, content and crisis communications professionals. Its portfolio spans start-ups and leading entrepreneurs to major global enterprises.

The agency boasts one of the country’s most respected reputation management offerings, having won over 60 awards both in the UK and internationally, including ‘Best Issues & Reputation Management Campaign’ at the prestigious European Communications Excellence Awards three times in four years. The business has also been named Large Agency of the Year at the UK Public Sector Communications Awards three times.

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