HR professionals can be highly elusive and knowing how to get (and retain) their attention is important.

To find out how to do just that, we surveyed over 250 UK-based HR professionals across several different industries: particularly those who choose where the departmental budget goes – and who it goes to. Our findings shed light on the ways they learn about new products, their busiest (and least busy) periods, and ultimately, the thinking that drives their buying decisions.

You can download our report – Marketing and Selling to the HR Community – for free to find out who influences this demographic, how they buy new services, which media they prefer and which professional bodies they follow.

As a B2B PR agency we know the HR community well – we’ve helped recruiters, software vendors, consultants and fintech companies get their products and services in front of HR decision makers. Get in touch if you need help with your strategy.

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