It’s been a week of celebration here at Definition Agency, after Definition Group was ranked 5th in PR Week’s listing of the UK’s top B2B agencies (up from 9th in 2021) and 69th in the Top 150 Agency list (up from 91st in 2021).
The annual listings of the UK’s largest consultancies are based on revenue figures and follow a year of growth for Definition Group in which we integrated two acquisitions from 2020 (Redhouse and W&P) and acquired TopLine Comms (including TopLine Film), delivered 20% organic growth and saw one of our founders, Louise Vaughan, listed in PR Week’s Power Book for the second year in a row.
Louise Vaughan comments:
“Our incredible team has come together in a challenging year to deliver exceptional growth, award winning campaigns, new digital products, over 60 new account wins and a revamped marketing strategy. By integrating SEO, video and animation into our service offering following the acquisition of TopLine Comms and TopLine Film we now have a blended reputation management and lead generation offer which is gaining huge traction in the market. We’re also proud to have promoted nine of our team members, and welcomed back four returners in the last year. In a competitive market this says a lot about the culture we’re creating and the talent we have.”
Nigel Howes, Definition Group’s Chairman continues:
“While these rankings relate to 2021, we have seen further expansion in 2022 with the acquisitions of brand strategy and experience consultancy Brand Vista and tone of voice specialists, Schwa, in April. We now stand as one of the fastest growing communications and brand strategy groups in the UK, with revenues having increased fourfold in 18 months to £10m and almost 100 team members, as well as growing our UK footprint to cover Manchester.”