Serial provocateurs Pornhub has launched a campaign to expose the heterosexual orgasm gap. Its research shows that 40% of women don’t reach “the big O” during sex, lagging behind non-heterosexual couples who seem to be having a much better time with a hit rate of 85%.

August 8th was International Female Orgasm Day, and to highlight this inequality Pornhub interrupted videos popular with straight men 40% of the way through. The site also created a page where satisfied women could submit the names of their partners who successfully gave them an orgasm, which would then be certified with a Pornhub certificate commending “strength, bravery and determination”.

It’s provocative, its effective and its important. Vive la revolution!

Truth is Essential

As we move deeper into an information economy where society demands an ever-greater amount of content yet is increasingly reluctant to pay for it the vacuum is instead filled with poorly researched or intentionally misleading information.

The New York Times has launched a stinging rebuke to the tin-hatters with its ‘Truth is Essential’ campaign refuting COVID-19-releated claims of a ‘bad flu’ or a ‘bioweapon’. NYT has announced its largest ever quarter for subscriptions, driven largely by the ongoing pandemic, and the sudden realisation by a country that elected a game show host with a lie count north of 20,000 that science, facts and truth are indeed important.

It seems strange to even have to say it, but doing the news well isn’t cheap but it is of enormous value. An incredibly powerful message from a media organisation that is leading the charge against nonsense.

Reclaim her name

In the mid-19th century, Mary Anne Evans wrote a book often cited as the greatest British novel of all time. Now, 150 years later, Middlemarch will finally be published under its author’s real name rather than the pseudonym ‘George Eliot’.

Evans’ novel is one of 25 works originally published by women under pseudonyms that are set to be released under the authors real names to mark 25 years of the Women’s Prize for Fiction. The Reclaim Her Name collection considered 3,000 pseudonymous writers and seeks to ensure that women are visible on our bookshelves. A hugely inspiring initiative.

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