BNP Paribas Leasing Solutions needed to raise awareness of its asset finance, rental and leasing solutions among small business owners and channel partners in seven key sectors.
Our strategy included:
- Media relations to build awareness of BNP as a leader in asset finance and leasing.
- Creative content to highlight the benefit of leasing to prospects and to drive traffic to the BNP website.
- Inbound marketing to convert prospects into customers and support the sales team.
This complex B2B PR strategy worked, delivering:
- 96 positive tier one media hits in the first year, with 231 brand mentions and an interview on BBC News.
- A solid content and inbound strategy, reaching thousands of prospects each month with timely and useful content.
- 20 followed links – an important SEO metric.
“Definition’s PR and content expertise has raised awareness of our leasing solutions with our target audience. They now recognise us as a leasing authority. We needed an agency that is proactive and easy to work with – and TopLine is exactly that!” Suhale Vorajee
Head of Marketing Communications, BNP Paribas Leasing Solutions
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