Celerity is an award-winning data-driven marketing agency and systems integrator, with technology partners like Adobe and Salesforce.
Our objectives
Celerity needed to:
- Build its profile as the data analysis and marketing automation enterprise partner of choice to key decision makers in target sectors
- Generate more leads for its marketing technology and data services, with a focus on prospective Adobe Marketing Cloud customers
Our strategy
We developed a B2B PR-led SEO strategy to support brand building and lead generation:
- B2B PR to raise awareness, promote expertise, and build high quality followed links to the website – extremely important with Google placing more emphasis on expertise, authority and trust (EAT) than ever before
- High quality onsite content designed to do a better job than Celerity’s vendor partners at describing the benefits and usages of the software solutions they sold and supported
The results in a year
- Over 160 total media hits
- Over 100 new followed links built on high value contextually relevant editorial sites.
- 41 keywords ranking in positions one to five on Google search results
- Organic traffic increased by 250%
- RoI in terms of new business pipeline value in the ‘millions of pounds’
Quote
“Definition pivoted from providing standalone PR to using PR as a cornerstone in a content focussed inbound strategy, resulting in highly qualified leads – they’ve already paid for themselves – the return on investment is excellent and inbound is now our main source of new business. If you get a chance to work with them – do it!” – Georgina Groombridge, head of marketing, Celerity
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