We asked over 250 UK-based HR professionals across several different industries to tell us about their professional associations.
It turns out that a large minority (43%) are members of the CIPD, with the Society for Human Resource Management (SHRM) and the HR Society also well represented at 37% and 35%.
And the same organisations emerged when we asked our whole sample which organisations were most respected or followed.
“So what?” you might be asking. Well, if influencer marketing is on your agenda, and the HR community is on your hitlist, then consider this the start of your influencer list.
And if you need a little more help building out your strategy for reaching the HR community, then download our report on selling to the HR community, or look into our B2B PR agency services.