What people say

Glenn O’Grady, GuideSmiths

Glenn O’Grady, GuideSmiths

I really enjoy working with the Definition team. With the challenge of only being able to work together remotely, they still managed to make it feel thoroughly professional with regular updates and clear communication but all with a personal touch and a smile. I wouldn't hesitate to recommend Definition to anyone looking for a cracking PR team.

Mark Dickinson, General Secretary

Nautilus International

"Definition has been instrumental in raising awareness of the Union, the maritime industry and the importance of the role of the seafarer. We initially approached Definition due to its experience in the maritime sector, but the work produced by the team has surpassed our expectations of what an agency can deliver. Together we devised a strategy to communicate often complex messaging to hard to reach audiences and have harnessed unique and creative communications tactics for our industry that have delivered meaningful impact and brought about real legislative change."

Paula Parfitt, Executive Vice President, Cielo

Paula Parfitt, Executive Vice President, Cielo

We have been working with Definition for just under four years. Our Definition team provides expert counsel and strategic advice, they have taken the time to truly understand us and our business goals - the results they deliver are consistent and outstanding. It’s a pleasure working with them and we wouldn’t hesitate to recommend them to organisations that need to raise their profile to support business growth – it’s worked for us!

Connie Nam, Founder of Astrid & Miyu

Connie Nam, Founder of Astrid & Miyu

Definition has been crucial to raising awareness of the business and myself as a leader. We engaged Definition in the middle of the pandemic, which meant we were working through PR stories remotely. Despite the limitations, they have been strategic, focused and super effective – getting us into leading publications and putting me in front of relevant audiences. They understand the brand and products, but more importantly our strategic direction, the hard numbers and how to create a story to pitch to relevant media outlets, which makes them stand out among other PR firms. They are a true extension of our team.

Jem Maidment, Director of Marketing & Communications


"The agency has been a long standing and valued partner to Utilita, supporting the business from its early days to its present position as one of the UK's largest 'challenger' energy providers. Among a range of services, it has played an important role in the development of our CSR programme, including the creation of our Vision, Mission and Values and our partnership as a Patron of The Prince's Trust."

Sam Jordan, Executive Vice President

Manifesto Growth Architects

“Definition has been a trusted partner to us, and the team were invaluable in securing a strategic media partnership to promote our event and driving valuable press coverage to raise our profile in key target media. The ultimate aim of the campaign was to produce tangible business leads, and with more than 25 meetings and counting as a result of the event, we’re delighted with the commercial outcomes and impact of the project.”

Jed Mole, European Marketing Director


"Definition is an excellent PR partner for Acxiom. They’ve helped us transform our PR coverage in our target markets, increasing it four-fold over our previous approaches. Definition has also supported many other areas of marketing activity, including client events, webinars and copywriting projects, such as white papers. They understand us, work hard for us and make things happen."

John Stapleton, Co-Founder

The Authentic Entrepreneur

"I’m driven by new ideas, experiences and opportunities – and working with Definition to develop my personal brand via The Brand You service has delivered across all of these. The team proved they understood me and my business objectives from the outset and have worked with enthusiasm and professionalism to not only help define these, but, more importantly, ensure I’m articulating them across the right channels, to reach the right people."  

Richard Nicoll, Managing Director

Richard Nicoll, Managing Director

Saatchi and Saatchi MENA

"Definition has been a true partner in building our profile in the region. They launched the agency with a great amount of hype and since then implemented a very targeted and strategic campaign that has been directly aligned with our business development strategy. The knowledge, professionalism and commitment shown has resulted in great results and an increasing flow of interest in Saatchi and Saatchi X and Shopper Marketing."  

Kathryn Stack, Managing Director


"We have been impressed at the agency’s insight, creativity and fresh approach. The team really challenged us to look beyond our traditional channels and spread our messages to a much wider, more mainstream, audience, which was a key priority for us."

Kyle Bashy, Business Development Director

Kyle Bashy, Business Development Director

Honeywell Building Solutions

"I contracted Definition to work with me on Honeywell’s branding campaign. Besides being a joy to work with, Definition were able to present creative ideas and communicate the benefits. They have successfully developed several marketing plans for our company that has resulted in increased revenue. During consultation, we saw an increase in exposure and opportunities presented to us that would not have without Definition’s ingenuity."  

Chandan Mehta, Director Marketing – Middle East

Chandan Mehta, Director Marketing – Middle East


"Definition had an innovative and professional approach during our rigorous selection process for a PR agency quite a few years ago now - and it is commendable that they have maintained it to date. We are glad to continue working with an agile and proactive team that continue to deliver fantastic results."

Tom Cowie, Events Manager

Prince's Trust

"The event was an incredible success and we are so very grateful for the effort and generosity the Definition team have contributed towards The Trust here in the region. I think this has been the most coverage the event has ever had!"  

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